The Three "S" Comparison Guide
Goal 1: Sell Your Product
If the kiosk doesn't attract customers to your product, nothing else matters. Merchandising is the key word. What impression is the kiosk going to make on your potential customers? Look closely at the pictures of kiosk samples your manufacturer's representative provides, assessing these parts:
- Laminates, paint, powder coating, or other wall surface finishing
- Shape and flow of Kiosk sides and top
- Countertop finishing options - laminates, Corian®, stainless steel
- Trimwork - corner pieces, kickboards, mounting brackets
How does the color, shape, finish, and graphics of each piece integrate and enhance your brand? View the images below to see how the manufacturing process affects the final merchandising effectiveness.
Sell Your Product - Photo 1
Customers go to what they perceive as attractive and comfortable. Vollrath has expert designers working directly with engineers and builders throughout the manufacturing process, ensuring that merchandising design is fully integrated every step of the way.
Goal 2: Serve Your Customers
Once you've attracted customers, make sure you've got the tools you need to deliver.
Do a side-by-side comparison of all the options the manufacturers provide so you know who will be most experienced in serving what you need. Look for the manufacturer that can integrate a wide variety of equipment. Every piece and option should serve one purpose - to turn your kiosk into a revenue generating machine.
Serve Your Customers - Photo 1
Optional self contained pull-out sink system.
Goal 3: Streamline Your Experience
When you write out all the factors in your Total Cost of Ownership formula, consider these points:
What is the installation procedure?
- With some manufacturers, operators will need to coordinate several trades to get to the finished product: carpenters, counter top cutters and installers, equipment installers, electricians, plumbers, welders, and finishers. A major benefit of ordering a cart or kiosk through a manufacturer like Vollrath is that 90% of this work is done in a controlled environment, with full serving system units shipped to the customer. Roll it into place, plug in, and you're in business.
How operator-friendly will the unit be?
- Something offered by the manufacturer as a standard option means they are experts on how and where to install it for the best user experience. If the kiosk manufacturer is the same company that is supplying the countertop equipment, breath guards, display cases, or other peripherals, you'll have no worries about supply or support.
How long will this kiosk last?
- Kiosks last an average of 5-10 years depending on how they are used - but if well built and well maintained, your kiosk can last much longer. Choose a manufacturer who is known for durability and customer care. Also, create a daily care and maintenance plan and have it in place with your employees from the very beginning.
- Choose the right cart for the right application. Finding a balance between your immediate needs and flexibility is part science, part art. To nail both of these points, a manufacturer should have a spread of equipment and options at their disposal, work with you up front to figure out your practical needs, and be able to show a great track record. During this process, consider the permanence or flexibility of each piece of equipment you're getting, as well as how the layout of the unit may play into your daily workflows.
Streamline Your Experience - Photo 1